22-Dec-2004 Una Riverside Residence launched

1
Press Release
Una Riverside Residence launched
Emaar Properties restricts sales to those registered on-line
Dubai, December 22, 2004: Emaar Properties announced its launch
of Una Riverside Residence tomorrow, a mid-rise apartment building
crafted in Mediterranean style with the modern, upwardly mobile
professional in mind.
The concept development—part of The Views community —
overlooks the waterway and comprises two-bedroom residential
suites. The 8-storey building is located between The Greens
community shopping centre and the Golf Towers next to the Emirates
Golf Club.
Construction for the development has already begun and will be
completed by end 2006. The building also has a commercial
component – the existing supermarket, 10 retail outlets and five
casual dining outlets.
As part of a novel experiment, Emaar announced that units in Una
Riverside Residence will be restricted to e-customers only, i.e. those
who have registered online on the www.una-emaar.com website
since the onset of the advertising campaign on Monday.
2
“A number of applicants were randomly selected from the online
registration list. Ernst & Young adjudicated the selection process.
These applicants have already received invitations by email to be
present at the Una Riverside Residence sales office tomorrow
(Thursday, December 23),” said Naaman Atallah, Director of Sales,
Emaar Properties.
“We knew the experiment with this project would succeed because
young professionals are highly IT savvy, prefer to deal online for their
requirements and are more than happy to be in a distinctive
residential development close to their place of work in the Dubai
Internet and Media cities, and five-star hotels.
“The e-invitation is valid only for tomorrow’s launch and invitees must
use invitations before 6:00pm. Any purchase of a Una Riverside
Residence apartment will only be validated in the name of the original
applicant, ,” Atallah added.
Apartment features at Una Riverside Residence include high speed
visual technology for internet, television and communications, tiled
floor finishes, stone countertops and designer cabinetry, built-in
kitchen appliances. Most apartments enjoy spectacular views of the
waterway.
3
Una Riverside Residence also features an open landscaped
walkway, gymnasium with the latest equipment and rooftop swimming
pool, 24-hour maintenance and security.
-ends